You're going places with your startup and need a reliable Sales Director to pave the way. The only thing is, you have no clue where to start. Cue our how to hire a Sales Director guide.
Your startup has taken off. You’ve hired a few salespeople to hold the fort, your revenue has stabilised, and you have an inkling that you can make a bigger impact on the market. The only thing is, you need a right-hand person who can steer the ship, capitalise on that market potential, and develop your sales processes. And it can’t just be anyone. You want somebody who’s been there before, who’s taken an early-stage startup to skyrocketing heights. You need a Sales Director.
While your wish isn’t unwarranted, it’s unrealistic. The truth is, these unicorn senior sales leaders rarely work for the small fish—they go for the big players. And they’re definitely not on the open market.
What you need is a Sales Director who’s a little scrappy and rough around the edges, but who has immense potential and readiness to excel in the role. You need someone with direction and vision, who is vested in where you’re going and what you can accomplish.
So how to find this person? What qualities will they need to have? What processes do you need to evaluate and attract Sales Director candidates?
Start from the very beginning. Where is your company at right now? Depending on where you are on your growth journey, your Sales Director will need to possess considerably different traits.
Do some soul searching and answer the following questions:
Next, determine what the Sales Director will be responsible for and how senior you should hire for.
Next, figure out how this person fits into your organisation, as well as what’s expected of them. A tip here would be to hold an expectations meeting with relevant stakeholders to determine the following:
Important note: If you opt to go for a candidate assessment as the first part of your pre-employment screening step, then figure out what characteristics you want to test candidates on in the startup meeting. At Alva, we use these characteristics when building our test profile.
Startups are fast-paced agile environments that require quick-thinking, strategic leaders. Great heads of sales know what it takes to take the company to the next stage, and they above all else, are accountable, strategic, and focused. In other words, great sales leaders always sail with a compass.
On the other hand, a bad Sales Director will pull your startup in a million different directions, and test risky processes without guaranteeing success. A bad sales leader will make too many promises, and under-deliver. At worst, having an under-performing leader for your sales force will deplete your resources, tamper with your revenue, and potentially even cost you your startup.
You want to avoid making this mistake, yes? The most critical step in your hiring process is understanding what makes a great chief scientist of sales, and in turn, using this criteria when evaluating candidates.
A great Sales Director is:
Did you know? You can find your best candidates and shortlist them for interviews with Alva’s candidate assessments platform-all with the click of a button.
Various research points to how having a multi-phase hiring evaluation system increases the likelihood of companies selecting the best candidates for the job.
Psychometric assessments, structured interviews, and practical case studies are considered highly effective methods for evaluating a candidate’s potential and readiness to perform on the job. When combining all three in your recruitment process, your chances of finding the right Sales Director for the job significantly increase.
One of the most efficient ways to shortlist candidates is to use a candidate assessment tool. This allows you to quickly spot the best candidates to engage with, and select applicants with the highest potential to progress to interviews.
Why use assessments to find your next Sales Director?
Alva’s logic reasoning and personality assessments test a range of factors like logical ability, conscientiousness, extraversion, and emotional ability needed for a candidate to succeed and thrive in a job role. The recruiter gets to select which relevant skills to test for in a particular candidate, and the questions are adapted accordingly.
The assessments take under 30 minutes to complete; the candidate owns the results, and the recruiter can see which candidates best match the requirements and decide with confidence who to interview, all with the click of a button.
Sales Director applicants who perform favourably with Alva’s assessments will have a combination of soft skills and hard skills needed to lead sales processes and build teams.. In turn, the assessments help hiring managers determine whether a candidate has what it takes to succeed in the role.
Rather than freestyling an interview and leading with your gut, a structured interview lets you effectively assess how well a candidate is likely to perform in the role. In other words, structured interviews are one of the best predictors of job performance.
With structured interviews, you ask candidates the same set of questions, and measure their responses using a baseline, which is checked against pre-decided criteria. Like this, you minimise bias when picking a candidate, and also increase the likelihood of making an accurate hire based on these data-fuelled insights.
A great way to vet a candidate’s technical competencies and communicative skills is to put them through a practical case study. Ultimately, sales case studies can be an incredibly effective way to see what candidates are made of right on the sales floor, and whether they thrive under the challenge of leadership.
Tips to watch out for include:
A smooth hiring process can help you attract and retain your best talent, and provides for an excellent candidate experience. On the other hand, a fractured recruitment process can result in high candidate drop-off rates, and create a burning gap in your overall hiring strategy.
When building your hiring process, take the following points into consideration.
General hiring criteria:
This Sales Director job description template is ready to be used! It’s optimised for posting to online job boards or career pages and is completely customisable for your company. Simply copy your template, adapt it to your hiring needs, and get to hiring your next superstar!
Sales Director Job Description
Are you our next Sales Director? We are looking for a confident, bubbly individual who will define and roll out our company’s sales strategy, as well as actively explore ways to grow our revenue and strike strong relationships with influencers and buyers. Your job will be to stay on top of market fluctuations and competitor activities, and become our sales spokesperson for major events. You will also lead presentations for business development and manage a team of sales managers.
Key responsibilities:
Role requirements
Strategic: You have a birds eye view on what it takes to sell effectively and what organisations need to do to respond to market demands.
Empathetic: You’re a team player and love working across teams and with different stakeholders to deliver lasting company value. You lead with empathy and kindness, fully understanding that selling is a tough job.
Problem solver: You’re great at coming up with solutions to complex problems and keep a clear head when challenged.
Extensive experience in sales: You understand how selling works inside out and have experience in managing a sales team and leading departments.
Why you should join our team
Be part of a diverse team of souls on a mission to revolutionise how the world recycles. We offer a fantastic bonus structure, along with heaps of employee benefits like full health coverage, a wellbeing package, and generous parental leave.
Try to be super specific with your questions, and really draw out complete responses from candidates.
Extra tip: Watch out for applicants who can go into the specifics and provide concrete examples- these are the kind of answers you want in an interview.
Look internally: is there a person within your startup that could step into the role of Sales Director? If you’re considering hiring internally, make sure to check out this internal recruitment guide first.
With Alva’s candidate assessment software, you can start your hiring process in minutes. Simply set up a job position, choose a test profile, and then start sending out the assessments for completion.
When assessing candidates for a certain role through Alva, the very first step is deciding what to look for. This is what you do when you set up a test profile. For sales positions, qualities like high logical ability and sales performance go together with being conscientious, extraverted, and emotionally stable. Setting up a profile like this can help you hone in on the criteria you want to assess candidates on.
Within the Alva platform, you can select shortlisted candidates and invite them to the interview stage. The scorecards feature keeps track of how you evaluate candidates in the interviews, using a criteria scale of 1-5.
1. How to hire a Sales Director? To hire a Sales Director, map out the hiring criteria and how you will assess candidates for role fit. One of the key things to consider is the individual’s combination of soft and hard skills, as well as a track record for bringing in big revenue. It’s recommended to use candidate assessments as a first step in your hiring process, enabling you to quickly identify the candidates with the most potential. Next, run structured interviews and a practical case study to assess a candidate’s role suitability.
2. What is a Sales Director? A Sales Director is responsible for a company’s overall sales strategy and sales management..
3. What does a Sales Director do? A Sales Director oversees the whole sales team, and particularly manages senior sales managers. A Sales Director is responsible for the company’s sales strategy and constantly looks for opportunities to grow revenue and expand the sales team’s capabilities to effectively sell.